Live the Magic of Africa
“Since using Sūmèr’s Love Your Blog services, we have developed a beautiful blog that has a design that is clearly reflective of our brand, image and we are now very clear on our blog purpose and audience. Even better, we have increased our readership, thanks to the blog coaching and blog building efforts. We are no longer struggling with topics to write about, SEO issues, and the promotion of our blog.”
-Sandy Salle, Hills of Africa CEO
Customer Profile
Hills of Africa Travel specializes in customized African safari tours for families, honeymooners, or anyone ready to experience the magic of Africa. Hills of Africa offers spectacular African adventures with personalized service, guaranteed to provide travelers with the experience of a lifetime.
Challenge
Hills of Africa wanted to increase its off- and online presence in the highly saturated luxury safari travel market and position themselves as a high-end customized itinerary provider. In order to establish themselves as a well-known luxury safari travel provider in the competitive travel market, Hills of Africa sought to gain exposure in print media, online, and in the blogosphere.
Solution
Sūmèr created a comprehensive Love Your Blog campaign to fulfill Hills of Africa’s need for media and blog exposure, while positioning the company as experts in customized African safari vacations.
Our campaign focused on the design and setup of their blog, as well as the essential components used to build readership and provide viewers with easy navigation. The layout of their blog, Live the Magic of Africa, was created based on Hills of Africa’s brand image and message. A blog editorial calendar allowed them to post exciting and valuable content on a consistent schedule. And optimized copy, meta data, and blog directory submissions helped drive traffic to their blog. Sūmèr coached the Hills of Africa team on Twitter, Facebook, and YouTube usage, and assisted them with setting up their accounts—which have since gained a large following.
Below is a screengrab of Hills of Africa’s old blog
Below is a screengrab of Hills of Africa’s newly designed blog:
Results
Hills of Africa Travel has seen a wide array of results from our combined efforts, including guest blog spots on prominent blogs such as In the Know Traveler, Modern Mami, Jungle of Life, My Itchy Travel Feet, Africa Freak, and What’s Up in Cape Town, among others.
After just one month, Sūmèr took Hills of Africa from 10 news clips in February to 153 news clips in March, and by the end of May, Tweets increased over 600%. In the four months Sūmèr has been working on Love Your Blog and site promotion with Hills of Africa, their combined blog and website page views have increased by a dramatic 102%.
